The Distinction

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THE DISTINCTIONSOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCThe leader in premium real estate, we deploy intuitive technology to deliver a…
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THE DISTINCTIONSOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCThe leader in premium real estate, we deploy intuitive technology to deliver a truly personalized, clientdriven experience. With professionals in over 72 countries, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCAN ICONIC BRANDAuckland, New Zealand |  Property ID: JQ4E7VAn Iconic Brand Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCA GLOBAL CONNECTIONA Global Connection When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly–qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCBRAND HERITAGE Brand Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCUNIQUE COLLABORATIONA Unique Collaboration Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high–profile client events, showcases in the signature publications, and in digital newsletters and on sothebys.comSOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCBRAND MARKETINGBrand Marketing High-quality, richly illustrated, and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCMEDIA PARTNERSHIPSMedia Partnerships We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCTARGETED ADVERTISINGTargeted Advertising With an emphasis on exclusivity, the Sotheby’s International Realty advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCTHE VOICE OF LUXURY REAL ESTATEPUBLIC RELATIONS SHARE OF VOICE PR Share of Voice PR Share of VoiceREACHVOLUMEREACHSource: Meltwater, January 2018 – June 2018VOLUMEJANUARY 2018 - JUNE 2018Source: Meltwater, January 2018 – June 2018The Voice of Luxury Real Estate When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCSOCIAL MEDIASocial Media We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living blog, and Facebook, the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty brand's YouTube channel has more subscribers and video views than any other real estate brand.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCSOTHEBYSREALTY.COMsothebysrealty.com The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCPROPERTY DISTRIBUTIONProperty Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCAPPLE TVApple TV The Sotheby's International Realty Apple TV app is designed to fully immerse consumers. With our innovative app, homebuyers can discover Sotheby’s International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCSIR MOBILESIR Mobile The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality "shop the room" functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCTOUCH GALLERYTouch Gallery We continually employ impactful technology to showcase the homes represented by our network. At Sotheby’s International Realty office locations, our cutting-edge storefront touch galleries are state-ofthe-art. These high-definition, through-the-glass touch-screens encourage interaction with our global properties.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCCURATE Curate by Sotheby's International RealtySM Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design, and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCRESIDERESIDE® Conceived in the belief that home and living in full are inextricably entwined, RESIDE is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food, and philanthropy, RESIDE casts its net wide to discover the very best of gracious living. We present it to our readers through stories told in words and pictures by the world’s most talented and creative individuals. RESIDE is available through a custom-publishing program with Dow Jones Media Group for our affiliate network, coupled with a robust digital presence which extends the global reach of the content. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLCON THE COVER: Brentwood, Tennessee, USA sothebysrealty.com/id/4QH6QW © MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
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