Portfolio 2019 by Tinna Lam

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TINNA LAMIllustration / Publication Design / Package DesignSelected Works 2018 - 2019About MeHello! I am Tinna Lam, pronounced Tina! I am a self-taught graphic…
TINNA LAMIllustration / Publication Design / Package DesignSelected Works 2018 - 2019About MeHello! I am Tinna Lam, pronounced Tina! I am a self-taught graphic designer who gradutaed from University of California, Santa Barbara with an Art BA. I was a printmaker before making the leap to graphic design in 2018, and I’ve since worked with several organizations to create their artwork, merchandise, advertisements, and publications. I am passionate in Illustration, Branding, and Packaging, and love charming designs that can make people smile.I am cheerful, open minded, diligent, patient and I love to learn. Although I am shy, I am trying my best to overcome it by going to more social gatherings and actually talk!Work Experience • Internships• Organizations• WorkDemo 2 Design Market Writing Intern Dec 2018 - Mar 2019Reel Loud Film Festival Graphic Designer Sept 2018 - June 2019M Studio Printing Assistant Oct 2018 - June 2019Glassbox Gallery Art Gallery Intern Sept 2018 - Dec 2018Daily Nexus Newspaper Editorial Illustrator Sept 2018 - June 2019Carrillo Dining Commons Student Cook Sept 2015 - Jan 2019Focus Media Journal Graphic Designer Apr 2018 - June 2019Skills • Software• Art & PrintIllustrator Photoshop• Learning Hello World!PrepressIllustration HTML, CSS, JSInDesignPrintmakingDigital Marketing Web DesignAbout Me Education University of California, Santa Barbara Art BA Sept 2015 - June 2019Personal Information Age: 22 DOB: July 3rd, 1997 Home: Rosemead, CA Language: English & HokkienInterests Bonsai Aquascaping Food Animals GamingContact lamtinna1@gmail.com (626) 382-6985 tinnalam.comPROJECTS 010203040506Red Ribbon Brewing Co. / PackagingFocus Media Journal Vol. 39 / PublishingFocus Media Journal Vol. 38 / PublishingFruity Bird Breakfast / PackagingReel Loud Film Festival / MarketingDaily Nexus Newspaper / Illustration07Personal Brand / BrandingAugust 2019Red Ribbon Brewing Co. Packaging.A self-initated project, sparking my venture into package design. Red Ribbon Brewing Co is a small brewery from Giran Village specializing in their delicious strawberry pale ale. Most of their customers are young women, so they want to market the drink towards them. They’re looking for something minimalistic, feminine, and sweet.Project 101 Process: 1. Gather references 2. Sketch ideas 3. Create design 4. Pick colors 5. Make mock-upSept 2019Fruity Bird Breakfast Packaging.Fruity Bird Breakfast is a new cereal company who markets towards parents and their children. They aim to change the breakfast game, help parents make healthier choices for their kids, and show kids that healthy is happy.Project 2Instead of relying on artificial dyes and an overload of sugar, Fruity Bird uses the natural sweetness and colors of fruits.02 Process: 1. Create outline 2. Fill in color 3. Add details and tweaks 4. Layout graphics 5. Make mock-upSept 2018 - May 2019Focus Media Journal Vol. 39 Publication.Focus is operated by a small team of students with the mission of publishing an annual journal comprised of undergraduate student research. I was responsible for designing, illustrating, formatting, and copy-editing all visual elements for the publication. I was also tasked to create a few marketing materials to collect funding.Project 3One small team with one big project.What I did: Created all graphics in journal. Copy edit. Layout pages. Created digital ads and flyers.Sept 2018 - June 2019Reel Loud Film Festival Marketing.Reel Loud is an annual film festival that provides a platform for students to present their art and films to a large local audience. Being one of the leaders in the marketing team, I am proud to say we made over 650 ticket sales this year. I created the theme, posters, tickets, and other marketing materials.Project 404 What I did: Brainstormed ideas at meetings Created proofs Made flyers, merch, & ads Marketed eventMERCH AND ISEPOSTERSSKETCHESMar 2018 - May 2018Focus Medial Journal Vol. 38 Publication.This was my first time working with Focus, and my first time working with a team. I was brought on with only 3 months to illustrate, compile and layout the journal. I worked under intense deadlines, and learned to quickly revise drafts and understand what my team wanted.Project 505 What I did: Brainstormed ideas at meetings Worked with team Revised designs Layout and copy editedSept 2019 - May 2019Daily Nexus Newspaper Illustration.As a side hustle, I created quick digital illustrations for a progressive on campus newspaper. The illsutrations assist in the understanding of the article, give readers a general idea of the subject, and entice them into reading more. This is a collection featuring some of my favorite vector illustrations made for Daily Nexus.Project 606What I did: Graphics are finished within a few hours. Reviewed and accepted by a team of editorsSept 2019Personal Brand Branding.I continued to practice branding by creating my personal identity. This was a fun project that infused strong feminine colors and chic modern details.Project 7lamtinna1@gmail.comThank you! tinnalam.com
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