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LIU PEI YI Personal Profoilo 2014-2018序circle 取意為「框」,而框這個詞意味著挑戰自我,如何在生涯不同階段中…
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LIU PEI YI Personal Profoilo 2014-2018序circle 取意為「框」,而框這個詞意味著挑戰自我,如何在生涯不同階段中 ,發掘、發揮天賦,找到屬於自己的定位,讓潛力能晉升為「能力」,甚至 開發出更多寶藏?如何跳脫這個框,成為自己心中的王!Content01師長推薦 Teacher Recommend02關於我 About Me03-08 海報設計 Poster Design09-12 繪本設計 Storybooks Design13-18 企業識別 Corporate Identity System19-38 品牌設計 Brands Design01師長推薦/Teacher Recommend人事聘任單位主管 鈞鑒: 本人任職於弘光科技大學文化創意產業系的助理教授,在此向您推薦一位本系優秀人選─劉佩誼同學成為貴司工作團隊的成員。 本人主要是教導劉佩誼同學有關行銷相關的課程,劉同學主要修研過我的文化創意行銷、行銷企畫實務、行銷管理,修課過程中發現她學習態度 積極主動,反應靈活快速,且能舉一反三,具創造力,表達能力條理分明,不但與其他同學互動和諧、展現良好的團隊合作,且在專業上亦有不斷 求知的精神與毅力。 系上會於大三升大四的暑假期間安排學生至校外實務界進行專業的實習課程兩個月,劉同學選擇至台中文創園區的山水文創有限公司實習,過程 中因表現優異而獲得老闆重視,並讓她另外學習網路後臺管理。此外,她與其他實習生共同訪談藝術家,協助藝術家製作品牌規劃,也幫台中市和 平鄉社區製作LOGO設計與水果禮盒設計,並獲得客戶的贊賞。 為更能深入瞭解職場與探討職場生涯,劉同學於寒假期間主動提出校外實習體驗,選擇至高源印刷廠職場體驗,在三週職場實習過程中,學習包 括宅配出貨、印刷過程、紙張認知等知識,並為客戶設計LOGO,並協助申請商標。另外,她在班上擔任總務股長、職涯規劃股長,工作認真、服 務熱忱、頗富領導能力。 基於劉同學的學習歷程,相信在未來的學習過程之中,必能發揮出更大的潛力。故本人在此誠摯地向貴司推薦劉佩誼同學,希望您們能給她這個 機會,以一展抱負及長才,相信她一定不負貴司所望。 耑此敬頌道安 43302 台中市沙鹿區臺灣大道六段1018號 Tel:886-4-26318652 #5598 Fax:886-4-26318417 弘光科技大學 文化創意產業系 黃錦華敬上 107年6月12日02關於我/About Me劉 佩 誼 Liu Pei Yi 1995/09/28 0907-323-104 peggy5722520@gmail.com 台中市南屯區忠勇路107之6號2樓之1 弘光科技大學-文化創意產業系行銷組 明德女中-廣告設計科03海報設計/Poster Design04海報設計/Poster Design05海報設計/Poster DesignThe French government awarded Miyake The French government awarded Miyake the Legion of Honor, the Legion of Honor, its highest decoration its highest decorationEarth so crazyThe French government awarded Miyake the Legion of Honor, its highest decoration, for his long influence on French fashion at a ceremony in Tokyo on March 15.The French government awarded Miyake The French government awarded Miyake the Legion of Honor, the Legion of Honor, its highest decoration, its highest decoration, for his long influence for his long influence on French fashion at a ceremony on French fashion at a ceremony in Tokyo on March 15. in Tokyo on March 15.The French government awarded Miyake the Legion of Honor, its highest decorationThe French government awarded Miyake the Legion of Honor, its highest decoration, for his long influence on French fashion at a ceremony in Tokyo on March 15.Earth so crazyThe French government awarded Miyake the Legion of Honor, its highest decoration, for his long influence on French fashion at a ceremony in Tokyo on March 15.06海報設計/Poster Design2016 New Colors CatalogueCOLORFUL STYLEWhen Taoka inherited the title of kumicho,it was merely a local family with only a few dozen members. It was Taoka who made Yamaguchi-gumi the world's largest criminal organization.www.dulux.com07海報設計/Poster Design08海報設計/Poster DesignFASH I O NShe says she grew up curious and spent most of her childhood running wild in the Swiss countryside, climbing trees and watching birds.She says she grew up curious and spent most of her childhood running wild in the Swiss countryside, climbing trees and watching birds.The new Rizzoli Bookstore features wallpaper exclusively designed by Fornasetti Milano.The new Rizzoli Bookstore features wallpaper exclusivelyRizzoli joins other brick-and-mortar book-selling survivorsRizzoli joins other brick-and-mortar book-selling survivors-- and brave newcomers ---- and brave newcomers --that have adapted to the Age of Amazon in their own ways,that have adapted to the Age of Amazon in their own ways,from opening 24 hours to undergoing spectacular design renovations orfrom opening 24 hours to undergoing spectacular design renovations orstocking books that aren't sold by the online giant.stocking books that aren't sold by the online giant.Old or new, all with fascinating stories,Old or new, all with fascinating stories,the bookstores below serve as historic sites, sanctuaries,the bookstores below serve as historic sites, sanctuaries,salons of culture and must-visit entries in any travel itinerary.salons of culture and must-visit entries in any travel itinerary.The new Rizzoli Bookstore featornasetti Milano.The new Rizzoli Bookstore features wallpaper exclusively designed by Fornasetti Milano.Rizzoli joins other brick-and-mortar book-selling survivorsRizzoli joins other brick-and-mortar book-selling survivors-- and brave newcomers ---- and brave newcomers --that have adapted to the Age of Amazon in their own ways,that have adapted to the Age of Amazon in their own ways,from opening 24 hours to undergoing spectacular design renovations orfrom opening 24 hours to undergoing specstocking books that aren't sold by the online giant.stocking books that aren't sold by the online giant.Old or new, all with fascinating stories,Old or new, all with fascinating stories,the bookstores below serve as historic sites, sanctuaries,the bookstores below serve as historic sites, sanctuaries,salons of culture and must-visit entries in any travel itinerary.salons of culture and must-visit entries in any travel itinerary.The new Rizzoli Bookstore features wallpaper exclno.The new Rizzoli Bookstore features wallpaper exclusively designed by Fornasetti Milano.Rizzoli joins other brick-and-mortar book-selling survivorsRizzoli joins other brick-and-mortar-- and brave newcomers ---- and brave newcomers --that have adapted to the Age of Amazon in their own ways,that have adapted to the Age of Amazon in their own ways,from opening 24 hours to undergoing spectacular design renovations orfrom opening 24 hours to undergoing spectacular design renovations orstocking books that aren't sold by the online giant.stocking books that aren't sold by the online giant.Old or new, all with fascinating stories,Old or new, all with fascinating stories,the bookstores below serve as historic sites, sanctuaries,the bookstores below serve as historic sites, sanctuaries,salons of culture and must-visit esalons of culture and must-visit entries in any travel itinerary.The new Rizzoli Bookstore features wallpaper exclusively designed by Fornasetti Milano. Rizzoli joins other brick-and-mortar book-selling survivors -- and brave newcomers -that have adapted to the Age of Amazon in their own ways,The new Rizzoli Bookstore features wallpaper exclusively designed by Fornasetti Milano.from opening 24 hours to undergoing spectacular design renovations or stocking books that aren't sold by the online giant.Rizzoli joins other brick-and-mortar book-selling survivorsOld or new, all with fascinating stories, the bookstores below serve as historic sites, sanctuaries,-- and brave newcomers --salons of culture and must-visit entries in any travel itinerary.Pei Yi Designers09繪本設計/Storybooks Design把你賣掉10繪本設計/Storybooks Design1 2311繪本設計/Storybooks Design123412繪本設計/Storybooks Design123413企業識別/Corporate Identity System設計理念 達亨行為彩妝公司, 利用化妝常用的用品 毛刷結合字體, 讓LOGO看起來更加有趣有特色, 另外D旁邊三種顏色, 紅色代表熱情;橘色代表魅力;黃色代表愉悅, 傳達這家公司對費者的愛戴, 這款設計獲得客戶喜愛,並且申請商標。達亨行 CMYKCMYKCMYKCMYK0 97 80 00 18 100 0CMYK0 54 85 00 100 23 22100 100 100 10014企業識別/Corporate Identity System15企業識別/Corporate Identity System設計理念 整體意象為水果籃; 圖案設計結合在地人文特色, 上方ㄇ型代表台中和平區裡的福山宮; 下方則是河壩田, 意涵孕育多樣豐富的水果之鄉。 色彩選用橘色,為鮮甜、健康之意。 也獲得客戶喜愛。CMYK5 60 90 016企業識別/Corporate Identity System17企業識別/Corporate Identity System設計理念 這家公司為生產雙人雨衣,業者命名為 「雨愛」,O代表車頭燈;I則是加上 心電圖效果,偶然遇到愛,心跳加速, 另外加上閃電圖案,為雨天會出現的元 素。整體呈現機車頭的俯視具象感。偶 然遇到愛,心跳砰然跳躍。 顏色採用暖色調,讓冰冷的雨天,有著 溫暖的溫度。(底色為襯托LOGO的白 色)CMYK0000CMYK0 20 100 0CMYK0 100 100 018企業識別/Corporate Identity System19品牌設計/Brands Design20品牌設計/Brands Design風聲水啟.鈴音傳情 21品牌設計/Brands Design活動主旨 將文化創意化,以賦予在地福順宮三府王爺設計的創 意風鈴,透過動手DIY風鈴組裝、實際參與體驗,讓 國小的小朋友們充分了解自己所居住的這塊土地上, 廟宇的歷史故事和文化價值。22品牌設計/Brands Design活動目的 1.讓大朋友小朋友們認識到擁有百年悠久歷史的福順 宮文化和三府王爺的傳說信仰,欣賞珍惜在地的文化 信仰。 2.在DIY風鈴的過程中,鍛鍊手作能力,靈活肌肉的協 調度。當小朋友集中精力地做手工的時候,也可以培 養專注力。 3.激發小朋友的創造力和互助精神,在這個過程中, 小朋友需要發揮創造力,並一起用手邊的工具和材料 來設計製作。23品牌設計/Brands Design李府王爺,聖誕是在四月二十六 日,能文能武,為唐代的開國功 臣,被封為文武王爺,保佑您仕 途順遂,步步高升。朱府王爺,聖誕是在八月十 五日,忠心守護國家,為國 難而死,被封為忠誠王爺, 由朱府王爺守護的風鈴。寄 託著你堅不可摧的信念。池府王爺,聖誕是在六月十八日,文 質仁心,聽聞瘟神降災,害怕百姓受 災,而將瘟疫粉全部吞下,被封為防 小人王爺,為你消災解難逢凶化吉, 寄託著你堅不可摧的信念。24品牌設計/Brands Design25品牌設計/Brands Design設計理念 以手寫方式寫出LOGO,傳 達對消費者的真誠,一筆一 畫,用心無比,有如您咬下 的每口芝麻,都由我們用心 製作。CMYK0 0 0 100CMYK15 100 90 10CMYK4 100 0 0CMYK0 75 100 0CMYK50 0 100 026品牌設計/Brands Design每天, 都要有一點不一樣, 一點認真,一點活潑 , 一點憂傷,一點任性,最後 再加上一點甜蜜 ……那麼,今天大概就是完美的一天了芝心,我知你心27品牌設計/Brands Designlively 活潑 earnest 認真 capricious 任性 blue 憂傷 藉由四個生活常態發想,拼湊出不同的配色, 如同雙麻派,每次品嘗都有新鮮感, 不論何種情緒下,芝心永遠伴你心。28品牌設計/Brands Design‫!؂‬Ϻ ೿ाԖ΋ᗺό΋ኬ設計理念 一點認真,一點活潑 ,一點 憂傷,一點任性,藉由圓點΋ᗺᇡ੿!΋ᗺࢲዃ!΋ᗺኁ໾!΋ᗺҺ‫܄‬ ന!ࡕ! ӆу΢΋ᗺౡᇋ …… ٗሶǴϞϺεཷ൩ࢂֹऍ‫ޑ‬΋ϺΑ帶出生活中的常態。29品牌設計/Brands Design30品牌設計/Brands Design設計理念 包裝採取嘗鮮包裝及分享包 裝,使用圓罐想法來自上班 族可以方便取用,不需沾滿 整隻手。31品牌設計/Brands Design32品牌設計/Brands Design33品牌設計/Brands Design傳說, 在金門的大膽島上, 有一個大膽家族, 他們很喜歡喝酒、玩樂, 家中有一個大明星叫「膽寶」。 「膽寶」在當時因燈塔壞了, 指引出兵的士兵們方向,救了他們一命。 就算時間流逝, 但他的事蹟依然流傳至今。設計理念 風獅爺喝醉酒,跌倒了。 結合大膽「倒」,意味著 金門高粱很好喝,連風獅 爺都喜歡喝。34品牌設計/Brands Design膽姆(媽媽) 年齡:45歲 喜好:愛漂亮 個性:是一個愛分享的 媽媽,平常在家會與膽 霸一起喝酒聊天,有空 的時候也會到大膽寺與 朋友喝酒聊天。膽霸(爸爸) 年齡:50歲 喜好:喝酒 個性:喜歡遊山玩水,最愛 自己故鄉的酒,「島孤人不 孤」石碑是他最愛喝酒的地 方。膽葛(哥哥) 年齡:20歲 喜好:看戰爭片 個性:勇敢仗義,喜愛研究軍 式用品,有空時會在三民主義 統一中國「心戰牆」,與他的 朋友一起討論軍式用品。膽寶(弟弟) 年齡:18歲 喜好:看戰爭片 個性:熱心助人,喜愛新奇事物,最喜 歡在大膽燈塔上看著船隻出海,想像自 己有一天也能出海到處遊玩。QUEMOY DADAN FAMILY35品牌設計/Brands Design活動規劃 藉由收集各個景點印章, 像是闖關遊戲,收集完成 後,便可獲得大膽島的文 創商品。36品牌設計/Brands Design37品牌設計/Brands Design行銷策略 方案一:大膽好買   凡購買大膽島文創商品,就可以半價租到四人協 力車一台,讓你在島上不用再走到汗流浹背,輕鬆到 達各個景點。方案二:等你來   只要在社群網站分享「我想遊大膽島」,就有機 會獲得我們精心規劃的大膽行程。方案三:   凡購買文創商品者就有參加抽獎的機會,獎品是 Q版風獅爺,讓真正的風獅爺守護你的家!38品牌設計/Brands Design預估效益1. 讓大膽島旅遊人數增加 2. 藉由文創商品宣傳讓更多人知道大膽島 3. 利用品牌故事吸引觀光客朝聖No pain no gain
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